Peaches Pilates is one of Australia’s fastest-growing wellness studio brands, with over 10 locations across Sydney and Melbourne. Built around community-focused fitness, Peaches has created an inclusive, fun and approachable take on health and wellness, blending premium studio experiences with a relaxed and welcoming environment.

To evolve beyond traditional fitness merchandise, we created a collection that captures the fun, relaxed and community-driven approach to health and wellbeing that defines Peaches Pilates.

The range includes t-shirts, hoodies and accessories including caps, water bottles and beach towels, all featuring custom graphics and considered applications designed to feel elevated while staying true to the Peaches brand aesthetic.

The collection reinterprets fitness merchandise through a more contemporary and lifestyle-focused lens, creating pieces designed to be worn both inside and outside the studio while also acting as a unifying uniform for the Peaches Pilates community.

Partial view of two women standing side by side, one dressed in a green swimsuit with a black and white checkered towel over her shoulder, the other in a checkered skirt and top, with a surfboard visible to the right.
A woman with blonde hair wearing a black cap and a gray t-shirt with black text, holding a tennis racket against a plain background.
A person with blonde hair wearing a white shirt, holding a grayish-blue object, with visible tattoos on their arm and wearing rings on their fingers.
A woman with wavy blond hair lying on her back on a white surface, smiling, wearing a white shirt and denim shorts, with a colorful floral cloth, a black hat, a camera, and some toiletries around her.
Person holding a white towel or cloth with blue printed text that reads 'PEACHES PILATES STRENGTH DEPARTMENT' against a plain light-colored background.
Person wearing a gray hoodie with 'PEACE' written across the front, a red sports bra underneath, and navy blue pants. The person is adjusting their pants with their hands, which are adorned with multiple rings.
A green baseball cap with white embroidered text that reads 'Peaches Pilates Club est. 2014' is held by a person wearing a white long-sleeve shirt against a plain background.

Services

Graphic Design
Apparel Production
Merchandise
Brand Direction
Typographic Design
Product Design

Photos by
Peaches Pilates

Close-up of a white garment with a label reading 'Peaches Official Product' with a peach logo and the slogan 'For the love of music, movement and each other' on a white background.
A person sitting on a black and white checkered exercise mat, with brown socks on, a tattoo on their arm, wearing rings, and a silver bracelet. There are black dumbbells on a white surface nearby.

2025

A person wearing a light gray T-shirt with black text and a small orange and white logo on the sleeve, and dark shorts with patches, standing against a plain background.
Back view of a woman with long blonde hair wearing a red tank top and holding a gray sweatshirt, standing against a plain white background.
Close-up of a person's arm and hand resting on a white surface, wearing a red shirt with white stripe details, a wedding ring, and a ring on the index finger. Next to them is a white water bottle with 'space' written on it in light purple. There are also white sneakers with gray accents and red socks hanging from the person's leg.