HSU Events (Harder Styles United) is Australia’s leading Hardstyle Festival and Lifestyle brand with full-scale productions that attract 40,000+ people to each event, running 6-8 times a year.

Infusing the energy from their festival dance floors and the visual essence of harder styles and hardcore music cultures, we designed a collection of garments that provide a refined and elevated alternative to the traditional event-centric merchandise on offer at their festivals. Social media collateral including promotional story and on-feed posts were made to coincide with the release of the collection. The collection serves as an extension of HSU Events, encapsulating the spirit imbued within the harder styles community and culture into a brand that directly resonates and provides a uniform of unity amongst its core audience.

Two young adults, a woman with long blonde hair and a man with dark hair, wearing black clothing with neon green and blue designs, posing together at a nightclub with blue lighting and other people dancing in the background.
A young man standing against a gray background, wearing a black hoodie with blue outlines and designs, matching black shorts with blue outlines, white sneakers, and white socks.
A person with a shaved head wearing a black hoodie with neon green outlines and designs, standing against a plain gray background. The person is turned to the side, looking down, with one hand resting on their hip and the other hanging down.
Two models wearing matching black hoodies and shorts with blue and white graphic designs and the HSU logo. The male model is looking down with hands in his pockets, and the female model is looking forward holding the hoodie zipper.
A man and woman wearing black athletic clothing with HSU logos, standing outdoors with trees and a structure in the background.

Services

Graphic Design
Apparel Production
Merchandise
E-Commerce
Social Media
Campaign Strategy
Photography

Two young women wear black streetwear with neon green outlines and 'HSU' logos, standing against a white background, with large 'HSU' text above them.
Fashion display featuring a black cropped T-shirt, black wide-leg pants, and a model wearing the T-shirt. The clothing has blue HSU logo and crown graphic design. Promotional text mentions a new collection from 2023 by Hard Styles United.

2023

A woman wearing a black North Face jacket with white outline logos, holding the zipper with one hand, standing against a gray background.
A woman with slicked-back hair wearing a black zip-up jacket with pink lettering, holding the collar with both hands, against a plain gray background.