HSU Events (Harder Styles United) is Australia’s leading Hardstyle Festival and Lifestyle brand with full-scale productions that attract 40,000+ people to each event, running 6-8 times a year.

Infusing the energy from their festival dance floors and the visual essence of harder styles and hardcore music cultures, we designed a collection of garments that provide a refined and elevated alternative to the traditional event-centric merchandise on offer at their festivals. The collection serves as an extension of HSU Events, encapsulating the spirit imbued within the harder styles community and culture into a brand that directly resonates and provides a uniform of unity amongst its core audience.

Two people standing in a crowded indoor event, wearing black clothing with 'HSU' and a crown logo, illuminated by blue and white stage lights, with many other attendees in the background.
Single-serve coffee maker brewing coffee into a mug.
A black and white logo with a largemouth bass fish silhouette and text that reads "MUSKY MAFIA".
A black and white photograph of a small cab with a yellow cab sign on top, parked on a city street at night.
Black image with white text, reading "DURANTA"
Black and white illustration of a bird perched on a branch with leaves.

Services

Graphic Design
Apparel Production
Merchandise
E-Commerce
Social Media
Campaign Strategy
Photography

Photos by
HSU Events

A pixelated black and white image of a train on tracks with a person standing on the platform nearby.

2023